Glossier Animated Logo & Ad

For our Motion Graphics class, we were tasked with animating a logo and creating a vector ad for a company. I chose Glossier, which has a fun, but minimalistic style and personality.

For the logo, I wanted to illustrate the smooth and glossiness of Glossier's project: hand-animating each frame to create a wave effect to draw out the logo and ending with a shine.

In the ad, I wanted to use their brand colors and come off fun, girly, and slightly more elevated and smooth.

View the animation & ad below!