Good Roots Delivery Service

Good Roots is a non-profit fresh produce delivery service focused on giving back to the community using a fun, friendly, farmer's market inspired aesthetic to help normalize receiving aid. To emphasize the friendly aspect of the brand, I created organic, free-flowing and sketchy illustrations of people and produce to use throughout the collateral.

For this capstone project, I created a logo suite, complete with a primary, secondary, and tertiary logo system with brand marks and patterns. I also created a mural design, truck wrap design, shipping box, pamphlet, a mailer set, a volunteer shirt, paper bags, produce pint wrap packaging, produce tags, and a website prototype.