Gezellig THC Koffie

This project involved creating a coffee brand and lookbook for a certain culture we were assigned. I was assigned the Netherlands, whose Dutch design style uses large, bold typography, linework, and high-contrast colors.

Gezellig is a Dutch term that is unable to be translated, but generally refers to the comforting, convivial feeling you have when hanging out with friends or family. The Netherlands also has a large number of cannabis users, often obtaining them from "coffeeshops" which sell cannabis items. I wanted to combine both the idea of feeling comfortable and having fun with friends with cannabis products in a more toned-down way: focusing more on the effects of THC as a "social" outing.

The lookbook features a unique acrylic cut out cover to bring visual interest and tie-in the pattern used throughout the coffee bags and uses unique printing methods, such as mini-page highlights and fold-over sections to reveal text underneath.

Feel free to flip through the book below!